Question

M/s Furnideas (as given in question 2) wants to promote its brand and products to create
awareness and increase the sale of its products
a. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness
about the brand and products. (5 Marks)
b. Explain any three online marketing tools that you will use to increase the sale for M/s
Furnideas.

Answer 1

Answer:

Tools m/s Furnideas would use to create awareness;

1. Advertising-it is a mass communication which is widely practice an market promotion,various advertisement media are-television,radio,newspaper,magazines.
2. Sales promotion-this are activities that stimulate the consumer to purchase a good.It mainly involve short term activities like giving offers to dealers and customers.
3. Personal selling-this involves personal face to face communication with customers.
4. Publicity-it is a mass communication which involves getting some important information from the buyers.
5. Public relations-maintaining constructive relationship with customers,suppliers,middlemen and large interested public.

Online marketing tools;

1. Social media-you can schedule updates on Facebook,twitter.
2. Content marketing-Allows one to find the most shared content.
3. Email marketing-can deliver rate.

Answer 2

Answer:

Explanation:

Since the product that M/s Furnideas is planning to promote is not mentioned, I will be taking the example of a hand sanitizer.

To promote this product, the strategy that she can adopt is:

1. Identify the target audience.

2. Selecting the target market place like schools, colleges, shopping complexes, resedential apartments.

3. For promoting the product, she can set up kiosk or conduct small workshop in schools and colleges where the idea of using the sanitizer can be promoted.

4. She can also go ahead and distribute free samples to get the review about the product