Question

M/s Furnideas wishes to sell furniture in the Indian Market. The company is known for their innovative ideas in furniture. The company has a global presence in selling furniture. The company sells to High, Middle and Lower Income group in different countries based on the segmentation. M/s Furnideas wants to promote its brand and products to create awareness and increase the sale of its products.

A. Explain various promotion mix tools that you will use for M/s Furnideas to create awareness about the brand and products.

B. Explain any three online marketing tools that you will use to increase the sale for M/s Furnideas.

Answer 1

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Answer 2

Answer:

M/s Furnideas is known as for their in-vocative designs and quality products. So initially, they can launch their products in Indian market with discounts because Indians are so fond of discounts.

A. The company can generate their advertisements online and they can choose the best affiliates as well as social marketing platforms to generate their brand awareness. Plus, the company can promote their brand by an Indian celebrity because it will establish the trustworthiness of the company at their initial stage.

B. They can use online marketing tools such as PPC, Facebook, twitter, instagram and other social marketing platforms for thei9r brand promotion.