Major bases of segmentation of consumer market for gym
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Answer:
We will examine whether these customer segments exhibits different need or product responses. But according to our GYM, we will segment based on these two elements which are geographic, and demographic. Groups of demographic segmentations are age, population, family size, income, occupation and so on.
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Major bases of segmentation of consumer market for gym are as follows:
Gym is something lots of clubs and and individuals aim for making an entry into the Market. This is an interesting strategy but it could also stagnate your business after a while.
The Market segmentation for this new approach could be like below-
• Broaden Your Target Audience: We need to open our arms to senior people, people with disabilities , Millennial and Women.
• Membership Differentiation: There should be different types of memberships based on the needs of the targeted audience.
• Spicy Staff: The team should be diverse. This will increase the audience diversity of a club, and members would be able to see different people coaching them. There should be both men and women instructors also.
• Spread the Word: We have to make full use of social media like, Facebook, Instagram, Twitter to advertise the newly opened Gym.