Business Studies, asked by stephenkeri, 4 months ago

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Business marketing class..

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Answered by iltefathalam
1

Answer:

value propositions

The best way to get a feel for how value propositions work and how to get them right is to look at some strong examples.

1. BustedTees

BustedTees uses “brings you the highest quality graphic tees on the net” as their homepage value proposition.

In this case, they’re betting on the quality of their production materials and designs. The value proposition is small, but centered at the top of the page.

The site appears to only display the value proposition to first-time visitors, who are more likely to be unfamiliar.

Note how the value proposition is followed quickly by a relevant call to action. “Hey, we have high quality graphic tees. Want to shop our best selling graphic tees?” If your value proposition does its job, it motivates and inspires action, so make it easy for visitors to take that action.

. 2) NOVO Watch

NOVO Watch promises to deliver “timepieces handmade in Alberta from repurposed pieces of history”.

Instantly, you know the difference between a watch from NOVO Watch and their competitors. The value is unique and undeniably different.

When you arrive on the site, the value proposition fills the entire page, but you’ll also find the value proposition reiterated on the product pages.

The continuity from the homepage to the product page is immediately evident. Phrases like “manually wound timepiece” and “132 year old train track” reinforce the value proposition, creating a clear message match.

hope it's correct and helpful for you

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