Business Studies, asked by rbrohan676, 1 year ago

Market segmentaion ? Essentials of effective market segmentation

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Answered by CrystalDisooja
0

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Answered by kush193874
1

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations

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