Business Studies, asked by meow23, 3 months ago

Marketing agencies linking producers and _​

Answers

Answered by khanabdulrahman30651
0

Answer:

Agrifood systems are undergoing rapid transformation. Increasing concentration in

processing, trading, marketing and retailing is being observed in all regions of the world

and in all segments of production-distribution chains. The traditional way in which food is

produced, without farmers having a clear idea in advance of when, to whom and at what

price they are going to sell their crops, is being replaced by practices more akin to

manufacturing processes, with far greater coordination between farmers, processors,

retailers and others in the supply chain. Farmers increasingly produce to meet the

requirements of buyers rather than relying on markets to absorb what they produce.

As incomes increase, food consumption is changing. Demand for fruits and

vegetables, animal products and oil crops is growing and farmers are diversifying

production to respond to this. Consumers are also becoming more demanding in terms of

quality and safety and demographic and income trends are leading more affluent consumers

to demand convenience foods such as frozen, pre-cut, pre-cooked and ready-to-eat items,

together with assurances of product safety. Production, processing and distribution systems

have been adapting to reflect this. These trends offer considerable threats for farmers,

especially small, asset-poor and unorganized farmers, but, for the more efficient ones at

least, may also present many opportunities.

It is against this background that donors, non-governmental organizations (NGOs)

and others are recognizing that the traditional agricultural assistance projects that

concentrated on building up farmers’ production capabilities are no longer sufficient to

ensure sustainable income growth (if, indeed, they ever were). There is now an increasing

understanding that production support activities must be linked to market demand and that

production activities must be looked at within the context of the whole supply chain and

the linkages, or business relations, within that chain. Thus concepts such as “Linking

Producers to Markets” or “Linking Farmers with Markets” are very much in vogue.

However, while the underlying ideas of those working with farmers may now be more

realistic, little will be achieved unless the approach adopted is also realistic. In particular,

organizations must be prepared to adopt a much more commercial approach than hitherto,

employing staff with a strong understanding of marketing and of the functioning of the

private sector.

This paper draws lessons from experiences with linking farmers to markets, while

bearing in mind that many linkages have only been in operation for a few years and it may

as yet be too early to draw conclusions about what may or may not work. The main

purpose is to provide practical advice to NGOs, farmer associations and others who are

seeking to help farmers to improve their livelihoods. Funding agencies should also find it

useful. The importance of developing appropriate input marketing channels is recognized

but not considered in this paper. Emphasis is placed on how to develop sustainable

linkages for farm outputs between farmers and private sector traders, exporters, retailers

and agroprocessors. Many successful linkages are developed directly by the private sector  

without the intervention of third parties and the private sector is increasingly paying

attention to the sustainability of links with its suppliers. Thus it is hoped that the issues

raised here will also assist the work of the private sector

Explanation:

mark as brainlist

Similar questions