"Marketing is the total system of inter-connected business activities designed to plan, price, promote and distribute want-satisfying products and services to the present and potential customers." Whose definition is this?
(a) Prof. Johnson
(b) Philip Koetler
(c) William Stanton
(d) None of these
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(b) Philip Koetler
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Answer:
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Explanation:
Philip Koetler !
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