Marketing management focuses upon the psychological and physical factors of
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Answer:
Reading: Psychological Factors
Consumer Decisions and the Workings of the Psyche
When we talk about psychological factors that influence consumer decisions, we are referring to the workings of the mind or psyche: motivation, learning and socialization, attitudes and beliefs.
Black-and-white photo of two teenage girls lounging on couch, TV remotes in hand. Caption is Couch Potatoes.
Motivation
A motive is the inner drive or pressure to take action to satisfy a need. A highly motivated person is a very goal-oriented individual. Whether goals are positive or negative, some individuals tend to have a high level of goal orientation, while others tend to have a lower level of goal orientation. People may display different levels of motivation in different aspects of their lives. For example, a high school junior may be flunking trigonometry (low motivation) while achieving champion performance levels at the video game Guitar Hero (high motivation).