Question

Marketing of services is resorted to in
A.Manufacturing concerns
B. Hotels
C. Airlines business
D. Only A and B
E. Only B and C

Answer 1

Marketing of services is resorted to in

A. Manufacturing concerns

B. Hotels

C. Airlines business

D. Only A and B

E. Only B and C

The correct answer is :

E. Only B and C

Explanation :

• Hotels and airlines are businesses that resort to the marketing of services. This business is a service providing business.
• The airline business provides the service of air traffic.
• The hotel provides business accommodation and food and drink services.
• Manufacturing business does not provide service but does the work of production.

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Answer 2

Services marketing is a relatively new phenomenon in the realm of marketing, gaining prominence as a field only near the end of the twentieth century. Services marketing first rose to prominence in the 1980s, when a discussion erupted over whether service marketing differed sufficiently from product marketing to warrant classification as a distinct subject.

• Hotels and airlines are examples of firms that rely on service marketing. 
• This is a company that provides services.
• The airline industry provides air traffic service.
• The hotel offers business travellers lodging as well as food and beverage options.
• Manufacturing companies do not provide customer service; instead, they focus on producing goods.

Marketing of services is resorted to in hotels and airlines business.

E. Only B and C

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