Question

Match the concept of marketing in column I with their respective definition in column 1
COLUMN- I
COLUMN -II

A. Product concept
Relates to maintaining high quality of the product

B. Selling concept
Relates to satisfying customer needs

C. Marketing concept
Relates to aggressively persuading buyer to purchase the product

I, ii, iii (b) ii, I, iii
(c) iii, ii, I (d) I, iii, ii​

Answer 1

Answer:

2,3

Explanation:

Selling concept

Relates to satisfying customer needs

Marketing concept

Relates to aggressively persuading buyer to purchase the product is aver crt

Answer 2

The correct answer to this question is option (d) i, iii, ii.

Explanation:

• The Marketing Concept is a concept that is preoccupied with the idea of satisfying the needs of the customer through the product as a resolution to the customer's requirement (needs).  

• The Marketing Concept characterizes the major change in today's organization orientation that provides the basis to achieve competitive benefit.

• There are 5 types of marketing concepts:

1. Production concept
2. Product concept
3. Selling concept
4. Marketing concept
5. Societal concept