Meaning of global marketing environment and its features
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Global marketing environment can simply be defined as “All the factors and forces inside or outside an organization or company which affects the marketing strategy to build and maintain successful relationships with targeted customers”.\
To get a better idea of how they affect a firm's marketing activities, let's look at each of the five areas of the external environment.
The Political and Regulatory Environment. ...
The Economic Environment. ...
The Competitive Environment. ...
The Technological Environment. ...
The Social and Cultural Environment.
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