measurement and scaling techniques
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There are four levels ofmeasurements: nominal, ordinal, interval, and ratio. Themeasurement scales, commonly used in marketing research, can be divided into two types; comparative and non-comparative scales. A number ofscaling techniques are available for measurement of attitudes.
i hope it will help you.
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There are four levels ofmeasurements: nominal, ordinal, interval, and ratio. Themeasurement scales, commonly used in marketing research, can be divided into two types; comparative and non-comparative scales. A number ofscaling techniques are available for measurement of attitudes.
i hope it will help you.
★_______★_________★____________★
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