Question

Measurement of culture in consumer behaviour

Answer 1

Chapter 12 Influence Of Culture On Consumer Behavior. 3. Culture The sum total of learned beliefs, values, and customs that serve to regulate the consumer behavior of members of a particular society. ... The method is frequently used to determine prevailing social values of a society.

Answer 2

- The need for a product is dictated by ones cultural values and norms.

-A combination of the beliefs,values and customs can be used to evaluate the purchasing behaviour of a particular person from a certain culture.

- This is because the attitudes he has concerning these will tell the kinds of products he is likely to prefer.