Media and Tobacco: how they get the message across!
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Media has access to all age groups irrespective of their literacy and socioeconomic status. They reach masses through newspapers, radio, TV and website. They deliver their message with personalized effects which touch the society hence they ave high acceptability. Tobacco menace has been highlighted and its effects brought forward in dramatic manner by the media which the medical society could never achieve. Media has helped in creating awareness about how deeply tobacco effects the individual and society. Media has become a weapon to fight the demon of tobacco.
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