Question

Mention the services rendered by retail traders.

Answer 1

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Retailers: Functions and Services Provided by Retailers!

Functions performed by retailers:

(1) Buying and Assembling:

A retailer deals in different variety of goods which he purchases from different wholesalers for selling to the consumers.

(2) Warehousing or Storing:

After assembly of goods from different suppliers, the retailers preserve them in stores and supply these goods to the consumers as and when required by them. The goods are kept as reserve stocks in order to ensure uninterrupted supply to the consumers.

(3) Selling:

The end objective of the retailer is to sell the goods to consumers. He undertakes various methods to sell goods to the ultimate consumers.

(4) Credit Facilities:

He caters to the needs of the customers even by supplying them goods on credit. He bears the risk of bad debts on account of non-payment of amount by the customers.

(5) Risk Bearing:



A retailer has to bear different type of risks in relation to goods. While in stores, goods are exposed to various risks like deterioration in quality, spoilage and perishability etc. The products are confronted to natural risks viz; fire, flood, earthquake and other natural calamities. Other type of risks like change in customer’s tastes also adversely affects the sales.

Answer 2

Services rendered by retail traders:

• Retail traders are the bridge between the producers and the consumers, they the middle person who distribute goods, they supply goods to the consumers.
• By selling their goods to the consumers they render service to the producers.
• They sell their goods to the consumers to full fill their needs. By providing necessary information they render service to the producers.
• Retail traders trade goods in such an efficient way that it becomes beneficial for both the parties.

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