Mention the sources of information for environmental scanning
Answers
Answered by
1
Personal contacts
Internal Reports
Conference papers
Internal memoranda
Committees / meetings
Sales staff
Other managers / employees
Internal databases
Internal Reports
Conference papers
Internal memoranda
Committees / meetings
Sales staff
Other managers / employees
Internal databases
Answered by
28
Environmental scanning can be defined as a process of gathering, analyzing and distributing information for strategic purposes. In other words, it refers to the scanning of macro environment which comprises of industries, markets, companies and competitors.
Similar questions