Question

micro marketing concept was presented by​

Answer 1

Answer:

With increased availability of electronic scanner data there has been a greater focus on research of micromarketing and pricing problems that retailers encounter. Research in 1995 by Stephen J. Hoch et al. provided empirical evidence for the micromarketing concept.

Answer 2

Answer:

Research in 1995 by Stephen J. Hoch et al. provided empirical evidence for the micromarketing concept.

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