Mobile phone touch write a advertisement
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Answer:
Gamifying Mobile Ads
Gamified ads are advertisements that people can interact with as though they were playing a game. For example, if you’re advertising a new app that you produced, you could run gamified ads so that users can interact with, or “play,” your app as they would if they had downloaded it.
Because about two-thirds of Americans play video games and 62% install games on their phones, gamifying ads are a great way to advertise to this audience:
smartphones and mobile games
With the Millennial generation having grown up on games, gamified ads are more entertaining and create a better ad experience for users. Consider these facts:
There are more than 2.5 billion video gamers worldwide
In the last 5 years, TV/console gamers have dropped from 30% to 26%, while in that same time mobile gamers have increased from 24% to 34%:
worldwide-distribution-of-games-market-revenue-from-2015-to-2019-by-segment-and-screen
72.3% of mobile users in the U.S. are mobile phone gamers
54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards
23% of U.S. gamers who own smartphones or tablets said they have an average of 3-5 paid games on their devices
In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% click-through rate (compared to just 3.9% for standard ads)
Now that you understand the importance and reach of mobile advertising, here are some of the brands that have excelled in this area. Read on to get inspired, learn from them and implement their ideas to make your mobile ads even better!
to the S6 as well as non-Samsung users.
In the campaign, Netflix mimicked the fear that people experienced after watching an episode of the popular techno-paranoia drama Black Mirror. The mobile screen of the viewers resembled a broken piece of glass as though they were living in the show.
pasted image 0 14
The ad was an instant hit and Netflix was able to capture the attention of both new and previous Black Mirror viewers.
Sony Pictures
In 2018, Sony Pictures produced an animated film called Peter Rabbit, which was directed by Will Gluck.
Peter Rabbit
Source
Sony Pictures wanted to build brand awareness for its new movie so they created a mobile ad campaign. The main objectives of the campaign were to measure Engagement Rate (ER), Average Time Spent (Seconds), and Video Completion Rate (VCR).
In order to reach its target audience, Sony created a custom, mobile-only video trailer and ran it across iOS, Android and mobile tablets. At the end of the trailer, viewers were invited to play a video game and click on character hotspots to learn more about the characters in the movie:
The game took users into a garden environment where they were required to slice the vegetables being thrown at them (so they could feed Peter Rabbit) while avoiding blackberries by tilting their mobile device. Sony's ads were displayed within custom gaming apps that had content similar to Peter Rabbit.
According to the case study, the results gained were amazing:
The average time spent on Peter Rabbit was 14.59 seconds (almost triple the benchmarks of similar gamified units)
91.37% average completion rate across iOS, Android and tablet
55.81% of users replayed the veggie chop mini-game
The Instant-Play HD Video delivered an added value of 317,455 video completes for the campaign
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Conclusion
Mobile advertising is the current hope for the entire advertising industry. The money spent by advertisers on mobile is way higher than any other digital advertising platform, so if you want to reach the Millennial and Gen Z audiences, then mobile should be your preferred platform for advertising.
The groundwork for 5G is already being laid and mobile speeds are set to become 20 times faster when compared to the current 4G speed. Videos and augmented reality will continue to mature with time and mobile advertising will become more of an immersive experience.
The above article showcases some of the best mobile advertising campaigns delivered by some of the best brands around the world. You can take these ideas and innovate your mobile ad strategy to take your business to the next level.
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Written By
Raghav Haran
Raghav Haran is a content writer and marketer who helps B2B companies generate more leads.
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