most restrictive form of market coverage ?
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The most restrictive form of market coverage is exclusive distribution, which entails only one or a few dealers within a given area.
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Answer:There are basically 4 types of marketing channels: direct selling; selling through intermediaries; dual distribution; and reverse channels.
The most restrictive form of market coverage is exclusive distribution, which entails only one or a few dealers within a given area.A marketing strategy under which a company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, drug stores, gas stations, and the like. Soft drinks are generally made available through intensive distribution.
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