Question

Mr. Amish has written a self-help book “Happy Happy” which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn’t have any distribution network of its own.Mr. Amish delivers session in many management schools on the topic “Happiness”. He is very popular among students and corporate. He also delivers session as a key note speaker in many management conclaves and seminars.
Mr. Amish has no online and social media presence. He doesn’t write blogs or articles.
Mr. Amish is a good author but has no idea about marketing and distribution of books. He hires you as a Marketing consultant for overall marketing and distribution of books.
1. What are the distribution channels that you will use to distribute the product across Indian market? Explain the same with reason.

Answer 1

Mr. Amish is an excellent writer and an excellent orator who conducts sessions in schools, corporate offices, and educational institutions. He has no social media pages or a blog and has a book named 'Happy Happy,' written and published, which is not reaching well among the public.

If Mr. Amish hires me as a marketing consultant to market his book, the fist thinks I'll do to sell his book in the Indian market is using his popularity to sell his book.

Some of my ideas to sell his books are

• Creating a social media page for him and enable him to interact with the readers about his book, so his book gets popularity as he was already known to many. His social presence will help a lot.
• Making his new book always available to buy in online shopping platforms so that the readers can spot it easily.
• Creating a summary of his book and share in social media and advertise in proper channels.
• Giving offers on his writing.
• Giving a new look to his Happy Happy book like kindle edition and audiobook editions.