Mr. Ramesh of Unique Industries is contemplating to enter the men’s top end shirts
category. The company already has a brand “CLINGERS” in the middle segment
(₹350-700). The brand is very popular amongst the target audience. Having got the
volumes, Mr. Ramesh now wants to play the value game and enter the top end (₹700+)
category. He knows there are some formidable brands like Farow etc. that will make
life extremely difficult for Unique Industries. But there are certain advantages which
Unique Industries enjoys. It has one of the best retail networks in the country. They
have their own factory, which ensures regular quality supply. They are the pioneers of
branded shirts in India.
Mr. Ramesh has decided to keep the brand name as “Clingers Gold”. He has decided to
allocate ₹10 crores for sales promotion and advertising budget.
Unique Industries is simultaneously entering the readymade trousers market and shoes
market. Mr. Ramesh has decided to keep the same brand name “CLINGERS” to
leverage the success of the brand name to the two new categories.
Answers
Answer:
The World is Mine
Today on a bus, I saw a lovely girl with silken hair
I envied her, she seemed so gay, and I wished I was so fair
She had one leg and wore a crutch, but as she passed - a smile
When suddenly she rose to leave, I saw her hobble down the aisle
O God, forgive me when I whine
I have two legs, the world is mine
And then I stopped to buy some sweets
The lad who sold them had such charm
I talked with him, he seemed so calm, and if I were late, it would do no harm,
And as I left he said to me “I thank you, you have been so kind"
It's nice to talk with folks like you. You see, I'm blind
O God forgive me when I whine
I have two eyes, the world is mine
Later walking down the street, I saw a child with eyes of blue
He stood and watched the others play; it seemed he knew not what to do
I stopped a moment, then I said, why don't you join the others dear"
He looked ahead without a word, and then I knew he could not hear
O God forgive me when I whine
I have two ears, the world is mine
With legs to take me where I'll go
With eyes to see the sunset's glow
With ears to hear what I would know
O God forgive me when I whine
I'm blessed, indeed, the world is mine
- - Joy Lovelet Crawford