Question

N looking at her performance data, mia recognizes her video ads aren't driving traffic to her website as well as she had hoped. in particular the clickthrough rates (ctr) are low. what could she do to increase the ctr over time?

Answer 1

"The correct answer will be as follows:

Mia needs to add an overlay.

A call-to-action overlay is nothing but an overlay of videos which one can use to play on another website or even on youtube.

This overlay option will help the user to click and stop the videos. These videos will help people earn money through the  cost-per-view basis."