name 8 features of farming in usa
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’s no secret that many shoppers today prefer organic products—for a variety of reasons—and are willing to pay a premium for what they consider to be a premium product. OK, but when a shopper does that, they’re left with less money in their bank account to buy a car, or a house or any of the hundreds of other purchases that we all need to make in our lives. This is particularly acute among the organic-loving Millennial generation. So acute, in fact, that the Federal government has been researching new ways to reduce the cost of organics in order to cut the price premium that consumers have been paying, seeking parity with the rest of the market.
At iSelect, we’re investing in exactly this, supporting companies that are working to drive down the cost of organics while building out powerful new ag technologies.
One example is Kultevat, a company that’s working to create an industrial product, natural rubber, using an easily grown and plentiful strain of dandelions. By delivering a high-value crop to the farmer that’s not a low-priced commodity like corn or wheat, Kultevat is opening up a new income stream to struggling farmers, allowing them to shift from sugar beet farming, let’s say, to dandelions with significant upside. This would allow them to eventually grow and sell complimentary organics alongside at lower cost.
Benson Hill Biosystems is another example. By developing new seed technologies that increase yield and reduce drought loss, they are helping farmers realize savings right out in the field, further helping to reduce costs and overhead. Cheaper, higher quality organics will be the result.
In truth, we believe that agriculture is approaching its “1980” moment.
This is something we in the venture community speak about often, this tipping point when a product goes from a niche to the mainstream seemingly overnight.
At iSelect, we’re investing in exactly this, supporting companies that are working to drive down the cost of organics while building out powerful new ag technologies.
One example is Kultevat, a company that’s working to create an industrial product, natural rubber, using an easily grown and plentiful strain of dandelions. By delivering a high-value crop to the farmer that’s not a low-priced commodity like corn or wheat, Kultevat is opening up a new income stream to struggling farmers, allowing them to shift from sugar beet farming, let’s say, to dandelions with significant upside. This would allow them to eventually grow and sell complimentary organics alongside at lower cost.
Benson Hill Biosystems is another example. By developing new seed technologies that increase yield and reduce drought loss, they are helping farmers realize savings right out in the field, further helping to reduce costs and overhead. Cheaper, higher quality organics will be the result.
In truth, we believe that agriculture is approaching its “1980” moment.
This is something we in the venture community speak about often, this tipping point when a product goes from a niche to the mainstream seemingly overnight.
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