Question

Name one indian and one global brand which you think is doing a stellar job at managing their social media presence. state why.

Answer 1

They were born in India, and achieved fame, glory and success in other parts of the world. Which is why we decided to call them the Global Indian Women (GIW) — their influence measured by big data research firm MavenMagnet, which began with a long list of 60 women, all born in India and making waves outside it (see How We Did It below for more details on the methodology).

These women earned their spurs across countries — from the United Arab Emirates to, inevitably, the US — but one thing’s for sure: you can’t take India and their Indianness out of them. After all, many of them are what and where they are because of their cultural roots, and their ability to adapt them to a new milieu.

Consider, for instance, the story of Falu Shah, who has introduced the West to a mint-new genre of ‘Hindi-Indie’ music. Part of the credit for the success of Falu — or Falguni as she was known in her childhood days in Mumbai – would have to go to her mother Kishori Reshamdalal who ensured that her daughter was trained in Hindustani classical music.