Question

nature and scope of marketing

Answer 1

NATURE OF MARKETING. Exchange is the essence of marketing. Marketing is customer/ consumer oriented. ... Scope of Marketing Marketing has a very wide scope it covers all the activities from conception of ideas to realization of profits.

Answer 2

hi dear here is the answer



Nature and Scope of Marketing. The term Marketing is derived from the word 'Market'. Here, Market refers to the place or geographical area where buyers and sellers gather and enter into transactions involving transfer of ownership of goods and services.

Scope of Marketing Marketing has a very wide scope it covers all the activities from conception of ideas to realization of profits. Some of them as discussed as below: ... Analysis of buyer behaviour helps marketer in market segmentation and targeting.

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