Nature scope and importance of consumer behaviour slideshare
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Nature of Consumer behaviour:
It is complex as each customer has a unique set of needs
It is dynamic in nature, human behaviour is constantly altered by its environment
It varies from consumer to consumer, product to product and from country to country
It is influenced by various cultural, social, personal and psychological factors
The buying behaviour and pattern of an individual reflects his/her status in the society
It is complex as each customer has a unique set of needs
It is dynamic in nature, human behaviour is constantly altered by its environment
It varies from consumer to consumer, product to product and from country to country
It is influenced by various cultural, social, personal and psychological factors
The buying behaviour and pattern of an individual reflects his/her status in the society
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