Nature scope and importance of marketing
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There is a waste field of marketing ...it help us in our economy... It is the field of commerce
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In the modern marketing activities, the marketing research is the systematic gathering, recording, and analysis of useful information about the market for planning and growth of the business activity. It acts as a tool for accurate decision making regarding to marketing of goods and services.
Here, Market refers to the place or geographical area where buyers and sellers gather and enter into transactions involving transfer of ownership of goods and services. Definition of Marketing. Nature of Marketing. Scope/Functions of Marketing.
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