Question

negative ways in which the media can influence public opinion of spoerts personalities

Answer 1

The media can Influence public opinion of sports personalities negatively and otherwise. This is due, as we all know to it’s power as the authority on information regarding people and events. The media can improve or destroy an athlete’s reputation by –

i) Selective honesty when presenting in a way that suit their agenda and giving these stories prominent play. There are always two sides to a story and the media can control public opinion by choosing to tell the story or state the facts from the perspective that suits their own PR goals.

ii) The media may also use references from other people/events to reinforce an opinion that they want to propagate.

iii) The media may resort to blatant lies to suit their own needs even though this could backfire if members of the public start to suspect the truth.

These 3 methods could be used both positively and negatively.

Hope this helps you out! x