Question

NOT ONLY THE ____,BUT MEANS IS ALSO IMPORTANT.CROSSWORD QUESTION.3RD LETTER IS 'A'

Answer 1

Would you specify the number of letters?
I guess, it might be REASON.

Answer 2

I think the word GOALS will best fit into the blank.

It is also meaning right. Not only the goals but means is also important.

For instance, this sentence explains that the steps taken to reach the target is important, along with the final target.

Also, it perfectly fits into the crossword puzzle.