on the interner it is used to personalize and enrich your message.what it is called
Answers
Data enrichment brings publicly available data together to build a richer profile of your customers. With several data-points feeding into your CRM and prospecting efforts, you can better qualify leads, tailor more personalized messaging and provide a better experience to your customers.
There are several kinds of data enrichment, and you’ll learn the more advanced types shortly. However, the two most common forms of enrichment are:
Geographic Enrichment: Involves adding address data as well as latitude and longitude to your customer and contact details. This data can include simple data such as ZIP codes all the way to mapping insights. This can be extremely useful if you target retail or brick-and-mortar business.
Demographic Enrichment: In the B2C space, this involves things like marital status, age range and the like. For us B2B marketers, knowing this kind of data can fuel your messaging and outreach scripts. For example, you wouldn’t use the same language when emailing a senior executive at a Fortune 500 company as you would for a startup.
