One must follow the rules of the game
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Popular culture symbolizes globalization. Homogenization and diversification of culture are the results of globalization. Homogenization of culture is a result of cultural imperialism where the dominant countries imposed upon other countries their beliefs, values, knowledge, norms and style of life. On the contrary, globalization would bring a diversified culture because it offers opportunities for cultural exchange that can help promote tolerance and diversity. Cultural globalization may result to paid globalization of beliefs, values and behaviors. These include the lost of indigenous cultural heritage, cultural memory, national cultural sovereignty and cultural identities.
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