Osgood and schramm model of communication
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The Osgood-Schramm Model of Communication is a circular, rather than linear, way of messaging. In this lesson, you'll learn more about this model, its components, benefits and drawbacks, and how it works in practice.
Talking on the Phone
You haven't talked to your best friend in a while so you decide to call her on your drive home from work. You take turns updating each other on your weekend, what you have planned for the summer, and how members of your respective families are doing. When you hang up, you promise to chat again soon.
Without knowing it, you've engaged in a two-way system of communication popularized as the Osgood-Schramm model.
The Osgood-Schramm Model
The Osgood-Schramm model is built on the theory that communication is a two-way street, with a sender and a receiver. Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants taking turns sending and receiving a message.
Later, Wilbur Schramm, who talked about the model in his book, The Process and Effects of Communication, adapted the model and added the notion of field of experience, or commonality, to the mix. Field of experience incorporates what is mutually understood between the sender and receiver. For example, a professor of calculus would have very little luck communicating important math principles to a classroom of kindergarten students, because they do not share a field of experience that makes the message easy to understand.
The Osgood-Schramm Model of Communication is a circular, rather than linear, way of messaging. In this lesson, you'll learn more about this model, its components, benefits and drawbacks, and how it works in practice.
Talking on the Phone
You haven't talked to your best friend in a while so you decide to call her on your drive home from work. You take turns updating each other on your weekend, what you have planned for the summer, and how members of your respective families are doing. When you hang up, you promise to chat again soon.
Without knowing it, you've engaged in a two-way system of communication popularized as the Osgood-Schramm model.
The Osgood-Schramm Model
The Osgood-Schramm model is built on the theory that communication is a two-way street, with a sender and a receiver. Charles Egerton Osgood popularized the notion that communication was circular rather than linear, meaning that it required two participants taking turns sending and receiving a message.
Later, Wilbur Schramm, who talked about the model in his book, The Process and Effects of Communication, adapted the model and added the notion of field of experience, or commonality, to the mix. Field of experience incorporates what is mutually understood between the sender and receiver. For example, a professor of calculus would have very little luck communicating important math principles to a classroom of kindergarten students, because they do not share a field of experience that makes the message easy to understand.
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Osgood and Schramm's model of communication is known as a
circular model as in this model, messages can go in two directions.
Explanation:
1. When a person decodes a message, then the other can encode it and send a message back to the sender.
2. They could continue encoding and decoding into a continuous cycle without any limit.
3. It gives opportunity to both of the persons to share their opinions.
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