Outline the importance of communication in
business. (20 mark)
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Increases Managerial Efficiency:
Effective communication is essential, for quick and effective performance of managerial functions. It is through communication, a management conveys the goals and targets, issues instructions, allocates jobs and responsibilities and looks after the performance of subordinates.
It is crucial to communicate effectively in negotiations to ensure you achieve your goals. Communication is also important within the business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency.
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