Question

People think that it is the product' only that can be marketed. But something else can also be marketed,
e.G. Visit kerala for health tourism'. Identify what is being marketed here.

Answer 1

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❏Goods are physical items that can be seen, touched, owned and used in some physical manner.

Examples of goods include food, furniture, cars, clothing, shoes, laptops, mobile phones, books, flowers, kitchen appliances, and so on.

Answer 2

A Place is being marketed; here Kerala Tourism (place)  persuading  people  to  visit Kerala for health  tourism

Explanation:

• Market  refers  to  the  place  where buyers and sellers come together  to enter into transactions involving the exchange of goods/services
• Marketing is defined with regard to its functions/activities. Hence, marketing is referred to as the performance of  business  activities  which direct  the flow  of  goods/services  from producers to consumers
• Therefore, anything which is of value to the other is marketed. It can be a product ( DVD  player,  ipods,  Motor  cycle, Footwear, Cell  phone,Television, Refrigerator) or a service (Online trading, Healthcare,  Security,  Insurance, Financial   Services) or a person (Election of candidates for specific posts) or a place (Visit Agra–City of Love, Mysore-The  City  of  Garden, Udaipur–The City of Lakes’),‘or an idea or an event (Sports events,fashion  show,  film  festival, music  concert)  or an organisation  (For  boosting  their  public  image  companies like HLL  Dabur,  Proctor  and  Gamble, Philips communicate with people/ properties) or experience (Customised  Experiences  as  dinner/lunch  with  a  celebrity   or experience of Balloon Riding, mountaineering, and so on)  or properties ( Intangible  ownership rights of  real  estate  in  financial properties, Debentures, Shares,) or information (Production  packaging  and  information distribution  by companies like universities, research organisation, providing  information  as  market  information  technology information)

To know more

What is marketing? What functions does it perform in the process of ...

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