People think that it is the product' only that can be marketed. But something else can also be marketed,
e.G. Visit kerala for health tourism'. Identify what is being marketed here.
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❏Goods are physical items that can be seen, touched, owned and used in some physical manner.
Examples of goods include food, furniture, cars, clothing, shoes, laptops, mobile phones, books, flowers, kitchen appliances, and so on.
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A Place is being marketed; here Kerala Tourism (place) persuading people to visit Kerala for health tourism
Explanation:
- Market refers to the place where buyers and sellers come together to enter into transactions involving the exchange of goods/services
- Marketing is defined with regard to its functions/activities. Hence, marketing is referred to as the performance of business activities which direct the flow of goods/services from producers to consumers
- Therefore, anything which is of value to the other is marketed. It can be a product ( DVD player, ipods, Motor cycle, Footwear, Cell phone,Television, Refrigerator) or a service (Online trading, Healthcare, Security, Insurance, Financial Services) or a person (Election of candidates for specific posts) or a place (Visit Agra–City of Love, Mysore-The City of Garden, Udaipur–The City of Lakes’),‘or an idea or an event (Sports events,fashion show, film festival, music concert) or an organisation (For boosting their public image companies like HLL Dabur, Proctor and Gamble, Philips communicate with people/ properties) or experience (Customised Experiences as dinner/lunch with a celebrity or experience of Balloon Riding, mountaineering, and so on) or properties ( Intangible ownership rights of real estate in financial properties, Debentures, Shares,) or information (Production packaging and information distribution by companies like universities, research organisation, providing information as market information technology information)
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