Peter and Petra are celebrating their third year in business together. They are qualified accountants who decided to go into partnership in 2010. They rented offices in the country's largest city and, starting with just two client, PP Accountancy Services (PPAS) was born. In the early days their main objective was survival. The market for accountancy services in the city was very competitive. They knew that it would take tim build up a list of clients and they were prepared to work long hours with little pay. However, they hoped that once PPAS was established it would be a succes after three years of hard work and providing a quality service to clients, PPAS was a very successful business. Peter and Petra employ five other qualified and partly qualified accountants as well as secretarial support staff. Peter and Petra are considering opening a new office in the country's second largest city. Growth has always been a long-term objective of the partners and they are both excited about the expansion to their business, which will be financed by a S20000 bank loan.
1. Other than survival, identify three objectives that Peter and Petra set for PPAS.
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