Pick any one India's startup and write a summary in 250 words describing a) Product/solution 2)
Industry/Market 3) About the founding Team and current team size 4) Last year revenue / market cap.
Answers
hi mate,
Answer : Marketing is a key part of business success. You need to decide which customers to target. You need to work out how you will reach and win new customers. You need to make sure that you keep existing customers happy. And you need to keep reviewing and improving everything you do to stay ahead of the competition.
Your marketing plan should be the reference document you use as a basis to execute your marketing strategy. It sets out clear objectives and explains how you will achieve them. Perhaps most importantly it looks at how you can ensure that your plan becomes reality.
Remember that marketing in itself will not guarantee sales, but by adopting a well-researched and coherent plan, you have a much better chance of building long-term, profitable relationships.
This guide outlines the key areas to look at and what to include in an effective marketing plan.
Marketing plan summary and introduction
External and internal analysis for your marketing plan
Your marketing objectives
Marketing strategy for your marketing plan
Plan your marketing tactics
Implementation of your marketing plan
Tips for writing a marketing plan
Marketing plan summary and introduction
Your marketing plan should start with an executive summary. The summary gives a quick overview of the main points of the plan.
Although the executive summary appears at the beginning of the plan, you should write it last.
differentiate yourself from the competition to encourage customers to choose your business first.
Plan your marketing tactics
Once you have decided what your marketing objectives are, and your strategy for meeting them, you need to plan how you will make the strategy a reality.
Many businesses find it helpful to think in terms of the four Ps:
Product - what your product offers that your customers value, and whether/how you should change your product to meet customer needs.
Pricing - for example, you might aim simply to match the competition, or charge a premium price for a quality product and service. You might have to choose either to make relatively few high margin sales, or sell more but with lower unit profits. Remember that some customers may seek a low price to meet their budgets, while others may view a low price as an indication of quality levels.
Place - how and where you sell. This may include using different distribution channels. For example, you might sell over the Internet or sell through retailers.
Promotion - how you reach your customers and potential customers. For example, you might use advertising, PR, direct mail and personal selling.
For a more comprehensive approach, you can extend this to seven Ps:
People - for example, you need to ensure that your employees have the right training.
Processes - the right processes will ensure that you offer a consistent service that suits your customers.
i hope it helps you.