Pick three of your favorite food brands.
Describe their personality. Do they have a gender? What personality traits do they have?
Answers
Essential Questions to Define Your Brand
Why Does Our Company Exist? ...
What Is Our Story? ...
What Problems Do We Help Our Customers Solve? ...
Why Do These Customers Trust Our Team Over Our Competitors? ...
What Brands Do We Look Up To? ...
What 5 Characteristics Would Our Employees Use to Describe Our Brand Today? ...
What Is Our Brand Voice?
Brand personality refers to human characteristics associated with a brand. They're expressed as adjectives that convey how you want people to perceive you (e.g. cheerful, youthful, dependable, friendly, responsible, sophisticated and so on)
Therefore, when college students think of McDonald's, the first image that comes to mind is that of a successful business leader. The five quite characteristic traits (+2) add more personal characteristics to McDonald's brand personality as family-ori- ented, friendly, cheerful, up-to-date and confident.