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For the media the start of the campaign period is when election coverage really begins to take off. This is often the longest part of the electoral process, with the greatest media resources allocated, and the greatest likelihood that media will be able to impact the electorate. This is also a period of time when regulatory framework surrounding media and the elections begins to become more complex or nuanced.
Although campaign reporting might reasonably be seen as an extension of normal reporting skills, there are several distinct considerations at point out:
Parties’ media strategies: how do party managers try to manipulate media coverage in order to have their own candidates portrayed in the most positive light and to influence voters in their favour?How can political events, such as meetings and rallies, be reported in a way that is simultaneously interesting, newsworthy, fair and informative?How should journalists tackle the problem of reporting inflammatory or defamatory speech?What are the professional and practical issues involved in reporting opinion poll findings?Should journalists boost coverage of women and minority candidates, and if so how?How can reporting reflect the preoccupations and priorities of ordinary voters?
Although campaign reporting might reasonably be seen as an extension of normal reporting skills, there are several distinct considerations at point out:
Parties’ media strategies: how do party managers try to manipulate media coverage in order to have their own candidates portrayed in the most positive light and to influence voters in their favour?How can political events, such as meetings and rallies, be reported in a way that is simultaneously interesting, newsworthy, fair and informative?How should journalists tackle the problem of reporting inflammatory or defamatory speech?What are the professional and practical issues involved in reporting opinion poll findings?Should journalists boost coverage of women and minority candidates, and if so how?How can reporting reflect the preoccupations and priorities of ordinary voters?
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