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How we can greet in class for speech on negative impact of advertising
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Answer:
In the words of great 'Leo Burnett'
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
Good morning to one and all present here. Today, I, (name) stand before you to throw light upon the grave issue of “Negative Impact of Advertising”.
I started with the quote of great 'Leo Burnett'
who definitely defines the definite and perfect definition of bad advertisements, they misleads people both adult and children and specially children.
Advertisement provides arrays of options to the consumers as far as freedom of choices is concerned. People can compare and contrast more than one product and service to hone in on the best choice. But, also on the other hand, Advertisement of products such as soft drinks can create a huge customer base but it is a known fact that ingredients comprised in the item are harmful to the health of the consumers.
Politically advertising can be a double edged weapon. It is used to promote the social messages but also could be deployed to twist the facts and portray an individual or the government in bad light. Modern history is full of such instances when negative advertisements change the whole future of the nation also caused wars.
Excess advertising has a detrimental impact on the perspective of consumers because they might get bored and discard the product which is being promoted. With the deluge of services and items being launched in the market, the scope of advertisement has increased as compared to the past.
In fact using the glitz and razzmatazz, a company can even sell a lie to the customers, however, the triumph is short-lived as product quality plays an important role in gaining final acceptance. Advertising is only a part of the marketing strategy but to think that it provides all the solutions to the problem can be a huge mistake.
Stephen Leacock said,
"Advertising: the science of arresting the human intelligence long enough to get money from it."
So the crux of this whole speech is 'keep your eyes open, be aware of what you see and what you believe, this will go on and on and on in circles'.
So Now its time to decide, now its time to act.
Thank You.