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One of the popularly celebrated festivals in India, Diwali is around the corner and this year the celebrations are not likely to be grand and exquisite. All celebrations have been muted this year in the wake of the Coronavirus pandemic. The usual meetings with relatives and friends to exchange gifts, huge melas, bursting crackers- everything which is associated with Diwali and used to take place till last year will not happen this year.
Physical distancing in place: Since Coronavirus transmission fear is far from over, all physical distancing norms are in place. Last month, the government had released guidelines for the festive season where it urged people to follow all COVID-19 guidelines and avoid crowding. Melas and other activities that will lead to crowding will be avoided and are strictly prohibited in the containment zones.
Many haats like Hunar Haat that are being organised around this time will now take place online. The ministry of minority affairs that backs the Hunar Haat, has started registering artisans as well as their indigenous products on GeM (Government e-Marketplace). This will allow people to explore and purchase products without actually visiting haat/ melas.Apart from this, people are avoiding going to their friends/ relatives houses to exchange Diwali gifts. Rather, the trend of e-gifts has emerged. E-commerce giants like Amazon have prepared Diwali gifts so people can send it directly to others. Companies like ITC have come up with gifting options for Diwali. ITC Hotels is giving gift cards and hampers. These services are expected to reduce physical contact between people and maintain the festive spirit.