Business Studies, asked by arhunjayasai26817, 9 months ago


Please indicate which of the following is NOT an external search source during the consumer decision
making process:
Examining products in a store
Consumer blogs
Product usage Uperiences
Friends
In-store displays​

Answers

Answered by sharmapadamlal0
6

Answer:

Mark as brainliest

Explanation:

The Consumer Decision Processes (also known as Buyer Decision Processes) refer to the decision-making stages that a consumer undergoes before, during, and after they purchase a product or service.

John Dewey introduced 5 stages which consumers go through when they are considering a purchase:

Problem or need recognition

Information search

Evaluation of alternatives

Purchase

Post-purchase behavior

Problem or Need Recognition

This is the first stage of the Consumer Decision Process in which the consumer is able to recognize what the problem or need is and subsequently, what product or kind of product would be able to meet this need. It is oftentimes recognized as the first and most crucial step in the process because if consumers do not perceive a problem or need, they generally will not move forward with considering a product purchase.

Similar questions