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13 - Airways are the fastest mode of transport today. It is very expensive due to the high cost of fuel. It is the only mode of transport to reach the most remote and distant areas especially where there are no roads and railways
14 - Fuller planes mean more passenger revenue and fewer costs for the airline. It's why if you live far from a major city, you've seen fares go up and the number of flights go down. ... With fewer planes, less competition, and higher capacity, airlines can charge a lot more for tickets.
15 - The main difference between hot and cold desert is that the hot desert is battered by a high sun whereas the cold desert has ice and the snow in the ground. Furthermore, hot deserts are closer to the equator while cold deserts are in extreme northern or southern latitudes.
16 - Ladakh ("land of high passes") is a region in northern India. It is located between the Kunlun mountain range in the north and the main Himalayas to the south. Ladakh is well-known for its remote mountain scenery.
17 - In the summer season the people of the Ladakh desert are busy in cultivation work. They grow crops such as barley, potatoes, peas, beans and turnip. The climate during winters is very harsh and people keep themselves engaged in festivities and ceremonies.
18 - Brand means stamping a product with a particular name or sign in order to differentiate it from other products in the market. Two reasons why building brand is central advertising: (i) It creates a positive image of the product in the eyes of the consumer and compel them to buy it. (ii) It differentiates the product from the local or other competitive products in the market.
19 - Unsourced material may be challenged and removed. Independent media refers to any media, such as television, newspapers or Internet-based publications, that is free of influence by government or corporate interests.
20 - The technologies used in mass media keep on changing and require a lot of money to be spent. To cover these costs and to perform its work, mass media need a great deal of money. Hence, most television channels and newspapers have to be a part of big business houses.
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