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Answer:
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Explanation:
Uses and Effects of mass media
Chapter 2 focused on the various theories of communication and the effects that the tools of media have on the audiences.
This chapter will focus on the several types of communication classified on the basis of the social group in which it takes place and upon the technical tools used for its facilitation. The various types are:
Intrapersonal Communication
Intrapersonal communication is one-way communication. Individual contemplation, internal reflection, prayers, etc. are types of intrapersonal communication. This type can also be termed as a form of internal persuasion. There are two types of messages, nonverbal and verbal. Examples of nonverbal communication are facial expressions, posture, gestures, tone of voice, touching, spacing and systematic use of time. Verbal communication can be divided into three disciplines; syntactics, semantics, and pragmatics.
In the persuasion context, one person is attempting to induce change in the belief, attitude, or behavior in one other person. For example: Jane persuading her sister Sarah to lend her pearls for Jane’s school party.
In the persuasion context, there are various theories that explain internal communication
Balance Theory
This theory advocated by Fritz Heider and Theodore Newcomb in 1946 states that when tensions arise between or inside people, they attempt to reduce these tensions through self-persuasion or trying to persuade others. Balance theory proposes that there are three ways in which a person can feel balance. First the source and receiver can both dislike as well as like each other, so they experience comfort and balance. Second, the source and receiver can have a positive attitude toward an object or idea and display positive feelings toward one another, therefore experiencing comfort and balance. Third, the source and the receiver can disagree about an idea or object and also dislike each other, therefore experiencing comfort because they know that they disagree about the values of certain objects or ideas.