population in India, KV Motors Ltd ro
nt of rising petroleum prices and a large 'middle class
In an environment of rising petroleum prices
India KV Motors Ltd. recognized the need for small cars in
Todo It created a product far superior than their competitors not only in
f quality but also in terms of overall driving experience. It soon
hecame the leader in the small car market. As the Indian government
was encouraging foreign investment, MNCs having a big name in car
manufacturing entered the Indian market.
KV Motors further expanded its service network and quality creating an
entry barrier for the competitors. It depicted its strengths through
various brand-building activities. As a result, the market share of
KV Motors is refusing to go down in spite of all major automakers as its
competitors.
(a)
(b)
Identify the economic reforms highlighted in the above case.
Quoting
Quoting the lines, explain any two points of importance of
Business Environment being highlighted in the above case.
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The economic reform in the given scenario is identified as “Globalisation.”
Globalisation means the integration of the various economies of the world-leading towards the emergence of a cohesive global economy.
A truly global economy implies a boundaryless world where there is:
(i) Free flow of goods and services across nations;
(ii) Free flow of capital across nations;
(iii) Free flow of information and technology;
(iv) Free movement of people across borders;
(v) A common acceptable mechanism for the settlement of disputes;
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