Positioning strategy considers
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An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors. The purpose of a positioning strategy is that it allows a company to spotlight specific areas where they can outshine and beat their competition.
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Answer:
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A Positioning strategy is when a company chooses one or two important key areas to concentrate on and excels in those areas . An effective Positioning Strategy considers the strength and weakness of the organizations, the needs of the customers and market and the position of competitors.
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