positive and negative points of colgate advertisment
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Advertising has a number of positive effects on economies both in the U.S. and abroad. According to the International Advertising Association, advertising can encourage companies to compete and provide new products.
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Positive and negative points of Colgate advertisement:
Companies are using various methods of getting across to their customers.
Positive Points:
- Direct Comparative advertisements with the competitors.
- Innovative advertisements.
- Advertisements focus on the most trusted brand.
Negative Points:
- The advertisement shows misleading or false facts at times.
- Overuse of celebrities to sell their products.
- Luring customer without achieving positive brand awareness.
- Confusing customers with a number of advertisements.
Explanation:
The process of marketing through the various forms of media using advertisements is an important element used by companies for influencing society. Innovative advertisement endorsed by celebrities is a method to lure customers to use their brand.
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