Question

Preference for a particular brand and a positive emotional response to the brand is called

Answer 1

Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations.

Answer 2

Preference for a particular brand and a positive emotional response to the brand is called as:

Explanation: The particular brand and a positive response to the brand is Emotional branding. Emotional branding allows the companies to create a strong and good relationship with its consumers that is based on mutual understanding.

This approach would help the potential consumers to have a positive attitude towards the product, by creating an attraction between the brand.