Prepare a BCG Matrix on the Unilever Company. You are required to choose any four products (active or inactive) from company’s offerings and place them where they fits the best as per their specifications. Explain the reasons of choosing particular product for any particular category. (10 Marks)
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To answer this question, the Boston Consulting Group (BCG) Matrix (also known as the ‘Boston Matrix’) is a very useful marketing tool in understanding portfolio management. The premise of the BCG Matrix is that all products or brands can be classified as one of the following categories, based on its market share and market growth.
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