Prepare Short project on the status of communication in India.
Answers
Answer:
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Explanation:
Abstract: How did the discipline and practice of development communication begin? Who were
the founders and how were the first experiments implemented? The purpose of this paper is to
provide an overview of development communication. To do so, the first section focuses on the
theoretical perspective and evolution of development communication. This study then specifies
the components of development communication and, having done so, proceeds to evaluate the
various approaches to this conceptual formulation. Thus, it discusses the extension and
community development approach, the ideological and mass mobilization method, the
centralized mass media method, the localized mass media method, and the integrated approach.
It concludes that since development communication is not simply concerned with the mere
provision of information on development activities, it should not stop with conventional mass
media. Rather, it must involve strong components of social organization and interpersonal and
traditional modes and media if it is to succeed.