preparing a photofeature
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Photography is a form of visual art, and art cannot be said to have fulfilled its purpose unless it engages with its target audience. As a photographer, you’ve spent time learning the craft and refining the way you see the world through your lens. You’ve now reached a point where you feel that you’re ready to share your work with the world. In short, you’re ready to stage your first photography exhibit.
Exhibiting your photography to the public offers numerous benefits. Aside from helping you find an audience that appreciates your creative vision, a photo exhibit also gives you an outlet to sell your work and develop a client base. It’s a career milestone for any serious photographer, and a successful exhibit can open numerous doors in the worlds of art and commercial photography.
While staging your first photography exhibit will pose numerous challenges, you can avoid many headaches and unpleasant surprises by following the actionable tips listed below:
Preparing for Your First Photography Exhibit
1. Create a viable budget.
Yes, you’re a creative visionary who’s driven by the call of the Muses. Nevertheless, as mundane as it may sound, staging a successful photography exhibit requires careful planning and a viable budget.
2. Decide whether to exhibit solo or as part of a group.
Whether exhibiting solo or exhibiting as part of a group, both will have their pros and cons. If you fly solo, then the show will focus solely on your work. However, one major drawback to exhibiting solo is that all expenses, risks, and miscellaneous headaches will be shouldered by you.
Some photographers feel more comfortable exhibiting their work for the first time with other photographers. As group exhibitions are a pooled investment, you’ll be able to divide expenses, risks, and miscellaneous headaches with the other exhibitors. Moreover, different members of the group can focus on their area of expertise—whether it’s looking for a suitable venue, booking the catering service, or sending invites to guests.
3. Choose a theme.
Exhibiting a random collection of photographs won’t have the same coherence and impact as a carefully curated body of work unified by a theme. Consider your theme carefully and select the photographs you’ll be exhibiting based on your theme. You can choose photos from your existing portfolio, snap an entirely new collection of photos, or mix your older work with newer work.
Not sure what theme to go with? As they say in art school, you have the creative freedom to choose a theme that best suits your ideas, passions, and intentions. Some photographers choose an autobiographical theme, while others prefer to go with themes that tackle social issues they want to bring awareness to. If you need some inspiration, go online and check out other photography exhibits.
4. Rent the space.
While you can book a traditional gallery or art space for your exhibition, you can also book non-traditional spaces in gentrified parts of your city, such as hip bars, restaurants, coffee shops, tea rooms, barber shops, and boutiques. Other possible venues include community centers, public libraries, and schools. All you really need are a few bare walls and enough space to squeeze in an eclectic crowd.
If you hold your photography exhibition in a restaurant, bar, or coffee shop, the establishment can also serve the refreshments. That will be a win-win situation for all parties involved. You’ll have your exhibition, and the establishment can sell their food and drinks.
5. Print and frame your photographs.
While it’s important to display exhibition-quality prints, choosing an expensive printing service can seriously drain your wallet. To save as much money as you can, choose a reputable printing service that upholds quality but does not charge an arm and a leg for high-quality prints. Alternatively, if you have an inkjet or wide-format printer, you can print the photos yourself.
Considering mediums? Aside from photographic paper, other viable mediums include metal and acrylic prints. Printing your photographs on metal will result in brighter colors, more vibrant detail, and a deeper luster than the original image. Metal prints also last longer than regular photo prints, as they’re water and scratch-resistant.
6. Get the word out.
If you want people to attend your photography exhibit (including potential patrons, members of the media, and the art-loving public), you’ll have to spread the word. Social media and electronic communications are a great place to start. Send messages to your family and friends, post announcements on your social media pages and related groups, and email your contact list.
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